Paid Media Form

    Please use the below form to submit your paid media request.

    This is an estimated timeline of a Paid Media Campaign

    2 Business
    Days

    Up to 12 Business
    Days

    Campaign
    Flight

    10 Business
    Days

    Local Market
    Submits Form

    Form is
    under
    review

    Global
    Marketing team
    confirms launch

    Campaign
    completes; wrap
    up report begins

    Wrap up report delivered

    e.g. Pizza Campaign: October

    Platform *

    If you would like to use both Instagram and Tiktok for your paid campaign, please submit a form for each platform.

    Platform: Instagram (CONT.)

    Campaign: Category*

    What is the key cultural moment? *

    Instagram: Campaign Objective *

    I want to run a Paid Media campaign because...

    Instagram: Campaign Key Performance Indicator

    REACH: *

    Reach, Impressions, CPM

    Awareness: *

    Impressions, CPM, Hashtag Performance, Brand Mentions

    Post Engagement: *

    Engagements, CPe

    Video Views: *

    Video Views, CPV

    Traffic (Non-Facebook Landing Page): *

    Link Clicks, CPC

    Traffic to @TABASCO Instagram Page:*

    Profile Clicks, CPC, Follower Growth

    Platform: Tiktok (CONT.)

    Tiktok: Total Campaign Budget*

    What is the total budget for this campaign in US dollars?

    BEST PRACTICE: For optimal results, it is recommended to budget $1,000 for every 7 days the campaign is live.

    *Note: This budget will be deducted from your A&P budget.

    Timings *

    Start Date

    End Date

    TIMING:

    01/01/23-01/31/23

    TOTAL DAYS:

    31 DAYS

    Platform: Instagram (CONT.)

    Instagram: Total Campaign Budget*

    What is the total budget for this campaign in US dollars?

    BEST PRACTICE: For optimal results, it is recommended to budget $1,000 for every 7 days the campaign is live.

    *Note: This budget will be deducted from your A&P budget.

    Timings *

    Start Date

    End Date

    TIMING:

    01/01/23-01/31/23

    TOTAL DAYS:

    31 DAYS

    Platform: Tiktok (Cont.)

    Tiktok: Geographic targeting *

    Target audience location:

    Which country/city would you like to target? *

    Tiktok: Gender Targeting *

    Which gender should be reached in the target audience?

    Tiktok: Age Targeting *

    What age group should the target audience be in?

    Platform: Instagram (Cont.)

    Instagram: Geographic targeting *

    Target audience location:

    Please write the name of the city and the surrounding distance that you would like to target: *

    Which country/city would you like to target? *

    Please upload an Excel file that list out all of the zipcodes you would like to target.

    Instagram: Gender Targeting *

    Which gender should be reached in the target audience?

    Instagram: Age Targeting *

    What age group should the target audience be in?

    Instagram: Interest Targeting*

    Which interests should the target audience match?

    GenNOW Base Targeting-interests examples: Chili pepper, Kitchen, Sauce, Full breakfast, Beef, Lunch, Chicken (food), Barbecue grill, Eating...

    If there is more than one Audience for this camapign, Please Submit a form for each Audience.

    Platform: Tiktok (Cont.)

    Tiktok: Interest Targeting*

    Which interests should the target audience match?

    GenNOW Base Targeting-interests examples: Chili pepper, Kitchen, Sauce, Full breakfast, Beef, Lunch, Chicken (food), Barbecue grill, Eating...

    Tiktok: Hashtag Targeting

    Which Hashtags should the target audience match?

    GenNOW Base Targeting-Behaviors examples: #cookingtip, #cookingtok, #cooking101, #cookinghack, #cookinghacks, #cookingvideos, #cookingtiktok, #hack, #foodhack, #foodhacks

    If there is more than one Audience for this camapign, Please Submit a form for each Audience.

    Platform: Instagram (CONT.)

    Instagram: Ad Placement *

    BEST PRACTICE: It is recommended to have 3-4 Placements per campaign.

    • File Type: jpg, png, mp4, mov

    • Size: 1080 x 1080 pixels

    • Ratio: 1x1

    • Video Length: 60 Seconds Max

    • File Type: jpg, png, mp4, mov

    • Size: 1080 x 1920 pixels

    • Ratio: 9x16

    • Video Length: 15 Seconds Max

    • File Type: jpg, png, mp4, mov

    • Size: 1080 x 1080 pixels

    • Ratio: 1x1

    • Video Length: 60 Seconds Max

    • File Type: jpg, png, mp4, mov

    • Size: 1080 x 1920 pixels

    • Ratio: 9x16

    • Video Length: 30 Seconds Max

    Platform: Tiktok (CONT.)

    Tiktok: Campaign Objective *

    I want to run a Paid Media campaign because...

    Tiktok: Campaign Key Performance Indicator

    REACH: *

    Reach, Impressions, CPM

    VIDEO VIEWS: *

    Video Views, CPV

    TRAFFIC: *

    Link/Profile Clicks, CPC

    FOLLOWER RECRUITMENT: *

    Follower Growth, Engagement Rate, CPe

    Platform: Instagram (Cont.)

    What Kind of creative will you be using? *

    Paid Media Usage Rights

    If you have global usage rights for the content and you want to give permission for TABASCO® Brand Global Channels to re-post it, please upload the contract agreement or screenshot of email approval below.

    Creative: Asset Files *

    Before uploading, please rename the file to the following format

    [year]_[month]_[country]_[AD Name]_[Aspect Ratio Size]

    Example: 2023_MAR_USA_BrandIDPizza_1x1

    Best Practice: 3-5 ads should be in rotation for each audience.

    Please provide a file-sharing link to your assets below (e.g. WeTransfer, Dropbox) *

    Please insert the post copy for each ad in your native language. If promoting multiple posts, list the copy in the respective separate lines and indicate corresponding creative.

    AD NAME *

    PRIMARY COPY *

    ADD ROW

    Landing page

    *Mandatory for Traffic campaigns, optional for all other objectives

    Platform: Tiktok (Cont.)

    What Kind of creative will you be using? *

    Paid Media Usage Rights

    If you have global usage rights for the content and you want to give permission for TABASCO® Brand Global Channels to re-post it, please upload the contract agreement or screenshot of email approval below.

    Creative: Asset Files *

    Before uploading, please rename the file to the following format

    [year]_[month]_[country]_[AD Name]_[Aspect Ratio Size]

    Example: 2023_MAR_USA_BrandIDPizza_1x1

    Best Practice: 3-5 ads should be in rotation for each audience.

    Please provide a file-sharing link to your assets below (e.g. WeTransfer, Dropbox) *

    Please insert the post copy for each ad in your native language. If promoting multiple posts, list the copy in the respective separate lines and indicate corresponding creative.

    AD NAME *

    PRIMARY COPY *

    Maximum caption length: 100 characters for European alphabets, 50 characters for Asian alphabets

    ADD ROW

    Landing page

    *Mandatory for Traffic campaigns, optional for all other objectives