REMINDER: MINIMUM INVESTMENT REQUIREMENT

    To deliver impact, all paid media campaigns must meet the minimum investment of $2,500 USD per platform.

    If your campaign budget is below $2,500, click HERE to review the Guide to Creating Impactful Paid Media Campaigns.

    Paid Media Form

    Please use the below form to submit your paid media request.

    This is an estimated timeline of a Paid Media Campaign

    2 Business
    Days

    Up to 12 Business
    Days

    Campaign
    Flight

    15 Business
    Days

    Local Market
    Submits Form

    Form is
    under
    review

    TABASCO Digital
    confirms launch

    Campaign
    completes; wrap
    up report begins

    Wrap up report delivered

    This Form should not be submitted without ad creative and copy.

    • Note: If a campaign request is submitted with less than a 2-week turnaround from launch, TABASCO Digital reserves the right to propose a future launch date to effectively support the campaign.

    • Campaign requests with less than a 1-week turnaround will automatically receive a proposed revised launch date.

    e.g. Pizza Campaign: October

    Platform *

    PLEASE SUBMIT A NEW FORM FOR EACH PLATFORM YOU’D LIKE TO RUN A PAID CAMPAIGN ON.

    Platform: Instagram (CONT.)

    CAMPAIGN: TENTPOLE MOMENT CATEGORY*

    SELECT THE TENTPOLE MOMENT THAT BEST MATCHES WHAT YOU WANT TO AMPLIFY WITH A PAID MEDIA CAMPAIGN.





    What is the key cultural moment? *

    If there is a host food in the creative, please specify what food it is. If there is no host food in the creative, put N/A.

    *REMINDER: ALWAYS-ON BRAND BUILDING SHOULD ONLY BE SELECTED IF YOU HAVE REMAINING BUDGET AFTER FUNDING KEY CAMPAIGN MOMENTS.

    Instagram: Campaign Objective *

    I want to run a Paid Media campaign because...

    Instagram: Campaign Key Performance Indicator

    REACH: *

    Reach, Impressions, CPM

    Awareness: *

    Impressions, CPM, Hashtag Performance, Brand Mentions

    Post Engagement: *

    Engagements, CPe

    Video Views: *

    Video Views, CPV

    Traffic (Non-Facebook Landing Page): *

    Link Clicks, CPC

    Traffic to @TABASCO Instagram Page:*

    Profile Clicks, CPC, Follower Growth


    Rank the following campaign objectives based on what type of post engagement is most important to your campaign (1-Most Important, 6-Least Important).








    CALL TO ACTION (CTA):

    *Please choose a CTA button based on the goal of your Traffic campaign

    Landing page (URL)

    *Please provide the URL of the landing page that you want your campaign to drive to

    Platform: Tiktok (CONT.)

    CAMPAIGN: TENTPOLE MOMENT CATEGORY*

    SELECT THE TENTPOLE MOMENT THAT BEST MATCHES WHAT YOU WANT TO AMPLIFY WITH A PAID MEDIA CAMPAIGN.





    What is the key cultural moment? *

    If there is a host food in the creative, please specify what food it is. If there is no host food in the creative, put N/A.

    *REMINDER: ALWAYS-ON BRAND BUILDING SHOULD ONLY BE SELECTED IF YOU HAVE REMAINING BUDGET AFTER FUNDING KEY CAMPAIGN MOMENTS.

    Tiktok: Campaign Objective *

    I want to run a Paid Media campaign because...

    Tiktok: Campaign Key Performance Indicator

    REACH: *

    Reach, Impressions, CPM

    Awareness: *

    Impressions, CPM, Hashtag Performance, Brand Mentions

    Post Engagement: *

    Engagements, CPe

    Video Views: *

    Video Views, CPV

    Traffic (Non-Facebook Landing Page): *

    Link Clicks, CPC



    CALL TO ACTION (CTA):

    *Please choose a CTA button based on the goal of your Traffic campaign

    Landing page (URL)

    *Please provide the URL of the landing page that you want your campaign to drive to

    Platform: Youtube (CONT.)

    CAMPAIGN: TENTPOLE MOMENT CATEGORY*

    SELECT THE TENTPOLE MOMENT THAT BEST MATCHES WHAT YOU WANT TO AMPLIFY WITH A PAID MEDIA CAMPAIGN.





    What is the key cultural moment? *

    If there is a host food in the creative, please specify what food it is. If there is no host food in the creative, put N/A.

    *REMINDER: ALWAYS-ON BRAND BUILDING SHOULD ONLY BE SELECTED IF YOU HAVE REMAINING BUDGET AFTER FUNDING KEY CAMPAIGN MOMENTS.

    Youtube: Campaign Objective *

    I want to run a YouTube campaign because…

    Select one campaign objective that best reflects what you want to learn about your campaign.



    *Note: Awareness campaigns are more efficient on YouTube.
    Traffic campaigns CPCS (Cost per link clicks) might be slightly higher due to YouTube being primarily an awareness-based driven platform.

    Platform: Instagram (CONT.)

    INSTAGRAM: TOTAL PAID MEDIA CAMPAIGN BUDGET*

    What is the total budget for this campaign in US dollars?

    If you are unsure what budget is needed to reach your target audience, click HERE to use the Audience Estimator Tool.

    *Note: This budget will be deducted from your A&P budget.

    PAID MEDIA CAMPAIGN TIMING *

    Start Date

    End Date

    TIMING:

    01/01/23-01/31/23

    TOTAL DAYS:

    31 DAYS

    Platform: Tiktok (Cont.)

    TIKTOK: TOTAL PAID MEDIA CAMPAIGN BUDGET*

    What is the total budget for this campaign in US dollars?

    If you are unsure what budget is needed to reach your target audience, click HERE to use the Audience Estimator Tool.

    *Note: This budget will be deducted from your A&P budget.

    PAID MEDIA CAMPAIGN TIMING*

    Start Date

    End Date

    TIMING:

    01/01/23-01/31/23

    TOTAL DAYS:

    31 DAYS

    Platform: Youtube (CONT.)

    YOUTUBE: TOTAL PAID MEDIA CAMPAIGN BUDGET*

    What is the total budget for this campaign in US dollars?

    If you are unsure what budget is needed to reach your target audience, click HERE to use the Audience Estimator Tool.

    *Note: This budget will be deducted from your A&P budget.

    PAID MEDIA CAMPAIGN TIMING *

    Start Date

    End Date

    TIMING:

    01/01/23-01/31/23

    TOTAL DAYS:

    31 DAYS

    Platform: Instagram (Cont.)

    AUDIENCE TARGETING

    If there is more than one Audience for this camapign, Please Submit a form for each Audience.

    Instagram: Geographic targeting *

    Target audience location:

    Please write the name of the city and the surrounding distance that you would like to target: *

    Which country/city would you like to target? *

    Please upload an Excel file that list out all of the zipcodes you would like to target.

    INSTAGRAM: LANGUAGE TARGETING *

    What primary language does your target audience use on social media, based on the region or country you’re targeting?

    If you’re targeting users in a specific region or country, use the primary language spoken there.

    If you have questions about targeting multiple languages in your region or market, reach out to your Avery Island Partner.

    Instagram: Gender Targeting *

    What gender should be included in the target audience?

    Instagram: Age Targeting *

    What age group is your target audience? Choose all that apply.

    Instagram: Interest Targeting*

    Which interests should the target audience match?

    Please list your audience's interests or use the GenNOW Base Audience - a prebuilt audience based on common global interests.

    Interest Targeting Examples: Interest Targeting Examples: Chili pepper, Sauce, Breakfast, Lunch, Dinner, Hamburger, Recipes, Cooking, Barbecue, Tex-Mex, Pizza, Fast Food, Restaurants, Chipotle Mexican Grill, Restaurants...

    Platform: Tiktok (Cont.)

    AUDIENCE TARGETING

    If there is more than one Audience for this camapign, Please Submit a form for each Audience.

    Tiktok: Geographic targeting *

    Target audience location:

    Which country/city would you like to target? *

    TIKTOK: LANGUAGE TARGETING *

    What primary language does your target audience use on social media, based on the region or country you’re targeting?

    If you’re targeting users in a specific region or country, use the primary language spoken there

    If you have questions about targeting multiple languages in your region or market, reach out to your Avery Island Partner.

    Tiktok: Gender Targeting *

    Which gender should be reached in the target audience?

    Tiktok: Age Targeting *

    What age group should the target audience be in?

    Platform: Youtube (Cont.)

    AUDIENCE TARGETING

    IF THERE IS MORE THAN ONE AUDIENCE FOR THIS CAMPAIGN, PLEASE SUBMIT A FORM FOR EACH AUDIENCE.

    Youtube: Geographic targeting *

    Target audience location:

    Which country/city would you like to target? *

    YOUTUBE: LANGUAGE TARGETING *

    What primary language does your target audience use on social media, based on the region or country you’re targeting?

    If you’re targeting users in a specific region or country, use the primary language spoken there

    If you have questions about targeting multiple languages in your region or market, reach out to your Avery Island Partner.

    Youtube: Gender Targeting *

    What gender should be included in the target audience?

    Youtube: Age Targeting *

    What age group is your target audience? Choose all that apply

    Platform: Instagram (CONT.)

    What Kind of creative will you be using? *

    Please describe your creative on 1-2 sentences

    Paid Media Usage Rights

    If you have global usage rights for the content and you want to give permission for TABASCO® Brand Global Channels to re-post it, please upload the contract agreement or screenshot of email approval below.

    CREATIVE ASSET FILES *

    After reviewing your creative assets, your Avery Island Partner will share recommended ad placements for your campaign.

    Best Practice: 3-5 ads should be in rotation for each audience.

    Please provide a file-sharing link to your assets below (e.g. WeTransfer, Dropbox) *

    AD NAME: Please list the creative file's name in the left column and the ad's corresponding copy in the right column for each of the ads running. *Add a row for each creative file and corresponding copy.

    AD COPY: Please insert the copy for each ad in your native language. *Limit your copy per ad to 100 characters max. Emojis count as 1 character when included in ad copy

    AD NAME *

    PRIMARY COPY *

    ADD ROW

    Please provide 1-5 headline options that are under 25 characters each in your native language.

    Headline 1

    Headline 2

    Headline 3

    Headline 4

    Headline 5

    Platform: Tiktok (CONT.)

    Tiktok: Interest Targeting*

    Which interests should the target audience match?

    NOTE: Please list your audience's interests or use the GenNOW Base Audience - a prebuilt audience based on common global interests.

    Interest Targeting Examples: Food & Cooking, Cooking & Recipes, Food & Beverage, tabasco® sauce, pizza, meats, foodie, tacos, restaurants, grilled bbq, chicken, lunch, breakfast, sauce, hot sauce, kitchen...

    Tiktok: Hashtag Targeting

    Which hashtags should the target audience match?

    OPTIONAL: If you'd like to reach users based on the hashtags they search. Hashtag Targeting Examples: #hotsauce, #sauce, #spicy, #foodie, #chili, #peppers, #food, #cooking, #recipes...

    GenNOW Base Targeting-Behaviors examples: #cookingtip, #cookingtok, #cooking101, #cookinghack, #cookinghacks, #cookingvideos, #cookingtiktok, #hack, #foodhack, #foodhacks

    Platform: Youtube (CONT.)

    YOUTUBE: INTEREST TARGETING*

    Which interests should the target audience match?

    Please list your audience's interests or use the GenNOWBase Audience -a prebuilt audience based on common global interests.

    Interest Targeting Examples: Food, foodies, shoppers, food & dining, restaurants, cooking & recipes, food & groceries, food & groceries delivery, basketball fans, football fans, fast food cravers, dinners by meal...

    YOUTUBE: KEYWORD TARGETING

    Which keywords should the target audience match?

    OPTIONAL: If you'd like to reach users based on the keywords they search. Keyword Targeting Examples: hot sauce, hot sauce challenge spicy hot sauce, Mexican food, foodies, pizza restaurants, pasta sauce recipes.

    INSTAGRAM: DESTINATION

    Landing page

    *Mandatory for Traffic campaigns, optional for all other objectives

    Please provide the destination URL (optional):

    Please provide a link description that is under 30 characters (required) in your native language:

    Link description (required if destination URL is provided)

    Please select your preferred CTA button (required):

    Platform: Tiktok (Cont.)

    What Kind of creative will you be using? *

    Please describe your creative on 1-2 sentences

    Please provide a file-sharing link to your assets below (e.g. WeTransfer, Dropbox) *

    AD NAME: Please list the creative file's name in the left column and the ad's corresponding copy in the right column for each of the ads running. *Add a row for each creative file and corresponding copy.

    AD COPY: Please insert the copy for each ad in your native language. *Limit your copy to 100 Latin characters or 50 Asian characters max.

    NOTE: Emojis CANNOT be used in paid ad copy on TikTok.

    AD NAME *

    PRIMARY COPY *

    Maximum caption length: 100 characters for European alphabets, 50 characters for Asian alphabets

    ADD ROW

    TIKTOK: DESTINATION

    Please provide the destination URL (required):

    Please select your preferred CTA button(s). At least one is required.

    Platform: Youtube (Cont.)

    What Kind of creative will you be using?

    Please describe your creative on 1-2 sentences

    CREATIVE ASSET FILES*

    After reviewing your creative assets, your Avery Island Partner will share recommended ad placements for your campaign.

    AD NAME: Please list the creative file's name in the left column and the ad's corresponding copy in the right column for each of the ads running. *Add a row for each creative file and corresponding copy.

    AD COPY: Please insert the copy for each ad in your native language. *Limit your copy to 90 characters

    NOTE: Emojis CANNOT be used in paid ad copy on YouTube.

    AD NAME *

    PRIMARY COPY *

    Maximum caption length: 90 characters

    ADD ROW

    Please provide the landing page URL (required):

    Please provide 1 – 5 headline options that are under 40 characters each. Your headline appears as the primary line of text next to your video ad:

    Headline 1 (required)

    Headline 2

    Headline 3

    Headline 4

    Headline 5

    Please provide 1 – 5 long headline options that are under 90 characters each. Your long headline appears as the secondary line of text underneath your video ad:

    Long headline 1 (required)

    Long headline 2

    Long headline 3

    Long headline 4

    Long headline 5

    Please provide 1 – 5 description options that are under 90 characters each. Your description appears underneath the long headline beneath your video ad:

    Description 1 (required)

    Description 2

    Description 3

    Description 4

    Description 5

    Please select a preferred a CTA button: